Turning “Sold Out” Frustration into Pre-Order Opportunity

When customer sees “currently unavailable” or “sold out” with no solution, that means only one thing – lost sale opportunity for your Shopify store. 

When customers hit a dead-end product page with no path forward, most will bounce immediately and never return. For a Shopify merchant – popular products that frequently sell out are missed opportunities that represent significant lost revenue over time.

In this article, we’ll be sharing a comprehensive guide of 12 elements you can include on your product page to boost revenue even when the product is currently unavailable. Keep reading, because one of them is the Pre-Order button. 

Let’s examine a real example from Tennessee Peanut Company’s popular Bayou Bites product. Their current page does not indicate “Sold Out” availability status, has non-functional page buttons, and no indication of when they’ll return. 

With no clear next steps, no reviews, and no way to capture interested customers, this page effectively tells shoppers: “Go somewhere else.”

Why this page fails customers:

This page creates multiple points of friction that drive customers away:

• • “Sold Out” is not prominently displayed on the page
  • Shop Pay button still appears but doesn’t function when clicked
  • “More payment options” leads nowhere
  • No indication of when the product will be back in stock
  • No way to be notified when available
  • The customer has no path forward except to leave disappointed
  • No way to capture potential customer information
  • Lost revenue opportunity for a clearly popular product

Every “sold out” notice without a pre-order option is money walking out the door. Your marketing already did the hard work bringing customers to your page. They’re ready to buy, credit card in hand—and then they hit a dead end. Most will never return, even when you restock.

Pre-orders solve this problem by capturing that purchase intent immediately. They convert browsers into buyers at the exact moment of highest interest, while giving you valuable production forecasting data. 

Pre-orders aren’t just a way to sooth disappointed customers—they’re a powerful sales strategy that keeps cash flowing even when shelves are empty.

Here’s how Tennessee Peanut Company could transform lost opportunities:

1. Add a prominent “PRE-ORDER” badge 

Position it above the product title instead of the discouraging “Sold Out” label. This immediately offers a solution instead of a problem.

2. Product Title & Availability Status

Be specific with your product name and alongside include labels for preorder and the expected shipping date. 

BAYOU BITES | Bold Cajun-Style Peanut Snack 

[PRE-ORDER NOW – SHIPPING MAY 2ND]

3. Display quantity and price metrics: 

 Implement functional quantity buttons that update the total in real-time. 

10oz Pouch: €8.95 

18oz Family Size: €14.95

4. Pre-Order Options

Offering a deposit option and charging the rest when order ships reduce purchase hesitation while making higher-priced items more accessible during the waiting period:

Deposit 30% – We’ll charge the rest when your order ships on March 20th.

5. Clear Pre-Order CTAs

Primary: [PRE-ORDER NOW] button prominently displayed 

Secondary: [NOTIFY ME] option for those not ready to commit

Keep your primary CTA in high-contrast colors. It is the main focus.

6. Prominent Restock Timeline

NEXT BATCH SHIPPING MAY 2ND, 2025 [Countdown Timer: 28 Days Remaining] Pre-order customers receive priority shipping from our first batch

Transparency builds trust. Be realistic about your timeline, communicate clearly about any changes, and make your customers feel valued.

7. Shipping Information Summary:

Optimize the area around your CTA with critical shipping details: 

FLAT-RATE SHIPPING €3.95

– Orders over €25 ship FREE

– Pre-orders ship May 2nd, 2025

– Typical delivery time: 2-4 business days

– Order tracking provided via email

8. Detailed Product Information

Don’t skimp on product details just because it’s a pre-order. Include comprehensive specifications, ingredients, dimensions, and usage instructions. The more detailed your information, the more confident customers feel pre-ordering something they can’t immediately see or touch.

9. Pre-Order Policy Dropdown: 

Add a clear, customer-friendly return policy that addresses pre-order concerns: “Risk-free reservation – cancel anytime before shipping for a full refund.” This removes the final barrier to conversion.

1. Live Chat Support

[Chat bubble] “Have questions about our Bayou Bites or pre-ordering? I’m here to help!”

2. FAQ Section

Q: How does pre-ordering work? A: Pre-ordering reserves your Bayou Bites from our next batch. You’ll pay 50% now to secure your order and the remainder when we ship on May 2nd.

Q: Can I change or cancel my pre-order? A: Absolutely! Your pre-order can be modified or canceled anytime before shipping for a full refund.

Rather than turning away interested buyers when inventory runs out, pre-orders allow you to continue capturing sales by setting clear expectations about future availability.

Instead of turning eager buyers away, you’re capturing sales, building anticipation, and creating a community of loyal customers. 

With the right tools, there are no missed opportunities. Timesact offers a comprehensive pre-order solution for your Shopify store. It handles everything, from customizable pre-order buttons and automated customer communications to flexible payment options. 

Book a demo with our industry professionals and learn exactly how Timesact can be tailored to your specific needs.